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Curata Blog

What Could Your Business Achieve with Better Data? Enhanced eCommerce Analytics

Published by - on 10th March 2016 in:
Web Analytics

The businesses who enjoy the most success online are those who make the effort to apply regular, iterative changes to their websites with the goal of achieving incremental improvement. This applies equally to websites that sell and those whose primary purpose is to generate leads – eCommerce websites and business websites. Iterative changes are those implemented through a structured […]

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Magento 2 – Next Generation eCommerce Ready for Your Business

Published by - on 4th February 2016 in:
Magento 2

Magento looks set to continue its dominance as the leading eCommerce solution with the recent release of Magento 2, a completely new platform rebuilt from the ground up to service eCommerce merchants now and into the future. Magento 2 (general availability) was released on November 17, 2015 after several years in development. The company says: The […]

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Online Retailer 2015 – Quick Review

Published by - on 27th July 2015 in:
Magento at Online Retailer 2015

We were down in Sydney last week for a client workshop, so Holly and I thought we’d take the opportunity to check out Online Retailer 2015. It’d been a few years since my last visit to the Expo, so I was keen to checkout what’s new and soak up the tech. Online Retailer brings the Australasian industry together, people […]

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Review the Category Structure of Your Magento Store

Tree category

One of the fundamental information architecture tasks in any eCommerce project is to define the structure of your product catalogue. For existing sites, a rebuild is a great opportunity to review the category structure and make improvements where possible. There are many factors to consider when determining the structure of your catalogue. Here are some questions […]

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Web Style Sheet Review Process

Colours and Styles

For projects where time and budget is of the essence, we can implement a “template modification” design process. Central to this process is the creation of the style sheet. What is a Style Sheet? A style sheet is a collection of styles that dictate how a website’s elements should look. The elements included in the style sheet depend on […]

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