Services…

Website Speed Optimisation

Get a fast website

Fast loading web pages, and satisfying Google’s Core Web Vitals, is a priority for any website. Time is money, and a slow site could be costing you more than you think through both a poor user experience and lower search engine rankings.

Got a WordPress site? Check out our speed optmisation service for WordPress.

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User experience

As developers, we love reaching performance benchmarks – clicking through a super fast site that we’ve built or optimised is a gratifying experience for us.

However, it’s the experience of your customers that is of central importance here. Google’s Core Web Vitals provides the framework against which sites are evaluated and your grade is a factor in Google determining how well you do in the search results.

The reasoning? They have the data and they know what aspects of website design and performance impact customer behaviour, both positively and negatively. When your site visitors are happy, Google is happy, and your business benefits. It’s win-win!

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Site speed

It is well known that slow websites are not tolerated by today’s savvy internet users. If your site is lead generating, you could be missing out on form submissions and enquiries.

For ecommerce operators, slow pages can affect all stages of the transaction funnel resulting in lost revenue. Amazon’s well publicised data analysis found that every 100MS in latency cost 1% of sales – a terrifying thought for all online retailers.

If your website is more tortoise than hare, there is opportunity! We can audit and carry out remedial fixes on all facets of your site and give you a boost that both you and your customers will love.

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Process

Through our review process we use tools such as GTmetrix and Google Page Speed Insights to identify which pages on your site need help. Our audit tools suggest remedial actions for us to put into an action plan in line with your budget. We track all changes and will provide you with before and after metrics so you can clearly see the results that we have achieved.

We offer optimisation services for WordPress, Shopify and Magento. If you are WordPress user, see our specialist optimisation service for WordPress here.