WordPress Speed Optimisation Service
Get a fast WordPress site... get improved Core Web Vitals, lower bounce rates, higher rankings, better conversion rates and sales...
Marketing and SEO Agencies – Are your clients’ slow websites hampering your efforts?
We know that feeling, you’re doing all the right things with your link building, on page technical, content strategy and paid advertising (and much more…) for your clients, but their SLOW websites are holding you back. We all know how important speed and Core Web Vitals are for ranking and UX in 2023.
Ready to kick some goals? You concentrate on what you do well and let us focus on what we do well – quality, high value web development. Curata offers a reliable, WordPress speed optimisation service, on either a white labelled or partnership basis.
We’ll get your client WordPress sites to 70+ mobile and 80+ desktop scores on GTMetrix (speed test tool), and in the process bump up those very important Core Web Vitals scores – our techniques address many of the aspects highlighted by Core Web Vitals!
Maybe you’ve tried to tackle site speed and Core Web Vitals before with limited success? Our benchmarks for performance, and typical results, are…
70+ mobile PageSpeed score
80+ desktop PageSpeed score
B+ GTMetrix Score
A slow site is costing you and your clients…
LOST SALES
FEWER LEADS
LOWER CONVERSION RATE
LOWER GOOGLE RANKINGS
HIGHER BOUNCE RATE
POOR USER EXPERIENCE
BRAND REPUTATIONAL DAMAGE
Slow client sites are costing you:
SUB PAR RESULTS
LESS CLIENT SATISFACTION
LOWER CLIENT RETENTION
Improving the site speed of your clients’ sites is a win-win proposition.
About Google Rankings
Google is "obsessed with speed" and more than ever, speed and user experience are being used by Google as ranking factors. Other factors being equal, slow sites get demoted, fast sites reap the benefits of higher rankings, more customers and sales. Research also suggests that up to 40% of web users will abandon a site if it takes longer than 3 seconds to load.
About Amazon research
For ecommerce operators, slow pages can affect all stages of the transaction funnel resulting in lost sales and revenue. Amazon’s well publicised data analysis found that every 100MS in latency costs 1% of sales – this a terrifying thought for all online retailers - luckily for WooCommerce users - one that can dealt with, here and now.
Mobile FTW!
The majority web users are now on mobile devices, and your customers' first interaction will often be on mobile! Site speed on mobile is a BIG DEAL, with 67% of mobile users saying that when they visit a mobile-friendly site, they're more likely to buy a site's product or service! Our service improves speed on mobile and desktop.
What you get
When you engage Curata to perform our WordPress speed optimisation service, we’ll employ a range of specialist tools, processes and our expert knowledge to achieve the following results for you:
Google PageSpeed Scores: 80+ desktop, 70+ mobile
GTMetrix Grades: A Grade for desktop and B for mobile.
Through our service you’ll provide your clients with quality outcomes that make a real difference to their bottom line.
How we work
Curata has a long history of providing web services to design and marketing agencies. We are able to work in either a white labelled or partnership capacity – whatever works for you! We’ve helped local agencies here in Brisbane and also US based clients and agencies over the past 10 years.
We always pride ourselves on our processes and attention to detail with thorough QA and project management and systems in place to ensure your satisfaction.
Our results...
As of June 2023, on average we have achieved the following results for our speed optimisation clients...
72%
improvement in page load times
142%
improvement in mobile performance scores
1.3 sec
page load time on desktop
In the example below we improved this site's performance on mobile from a score of 37 to 96 on Google PageSpeed Insights! And from GTmetrix results, the fully loaded time dropped from 4.5s to 2.1s. Finally from Lighthouse Core Web Vitals, the Largest Contentful Paint improved from 2.9s to 529ms and Cumulative Layout Shift also improved! These huge improvements provide a noticeably better user experience and better ranking factors.
What can we achieve for you?
Before
After
Please contact us for more examples of our optimisation work.
Speed optimisation packages
Basic
Best for small sites- FREE website speed audit
- Performance goals* Google Page Speed: Mobile 60+, Desktop 70+. GTMetrix Overall Score: Mobile C, Desktop B
- Implementation: Global only (no focus templates)
- Reporting: Homepage only (no focus templates).
- Documentation: YES, Basic
- Quality and assurance testing: YES, Basic
- Performance guarantee
- CDN
- * Note that performance goals are not guaranteed on Basic, For guaranteed results see our Enterprise package.
Advanced
Best for most sites- FREE website speed audit
- Performance goals* Google Page Speed: Mobile 70+, Desktop 80+. GTMetrix Overall Score: Mobile B, Desktop A. Typical page load time of approximately 3 seconds
- Implementation: Global + 1 focus template
- Reporting: Homepage +1 focus template
- Documentation: YES, detailed
- Quality and assurance testing: YES, advanced
- CDN
- Performance guarantee
- * Note that performance goals are not guaranteed on Advanced, For guaranteed results see our Enterprise package.
Enterprise
Best for larger sites- FREE website speed audit
- Performance guarantee* - GTMetrix Overall Score: Mobile B, Desktop A.
- Performance goals** - Google Page Speed: Mobile 70+, Desktop 80+.
- Typical page load time of around 3 seconds
- Implementation: Global + 2 focus templates
- Reporting: Homepage +2 focus templates
- Documentation: YES, detailed
- Quality and assurance testing: YES, advanced
- CDN
- * See below for more details about our guarantee.
- ** Note that performance goals are not guaranteed on Advanced, For guaranteed results see our Enterprise package.
WooCommerce
Get a fast store- FREE website speed audit
- $1490 = Advanced + Ecomm optimisation.
- $1990 = Enterprise + Ecomm optimisation.
- This package includes focus on 2 additional templates to cover product and collection page templates.
- Performance and guarantee as per your selected base package, Advacned or Enterprise
- Implementation: Global + 3-4 focus templates*
- Reporting: Homepage + 3-4 focus templates*
- Documentation: YES, detailed
- Quality and assurance testing: YES, advanced
- CDN
- * 3 focus templates on Advanced, 4 for Premium.
What our clients say...
Get fast…
complete the form and we’ll call you to discuss how we can help you and your clients
More about our packages...
FREE website speed audit - We'll test and review your site and confirm if your site needs optimisation and advise if it meets our criteria for service. Note that some very old WordPress versions are not supported. Our audit is completely free and comes with no obligation.
Performance goals - This is what we are aiming for and are typical results for our clients. Given the many variable and dependencies involved, these goals are not guaranteed. We use a range of tools to measure the before and after results. For the best optimisation performance, choose our Advanced or Enterprise packages.
Performance guarantee -We offer a guarantee our results on our Enterprise and Enterprise + WooCommerce packages. If for whatever reason we can't reach our goal, we will still achieve significant improvement and get you as close as possible to our benchmarks AND we will provide you with a 50% discount off the cost of your package! (Note that our recommended CDN solution must be implemented. If you are unable to provide us with authorisation or access to implement our CDN, we cannot offer our guarantee.) Results for our guarantee are measured using GTMetrix.
Implementation - Our base level of implementation applies optimisations site wide, however we only do limited testing and report only on the homepage on our Basic package. If you have high priority page templates such as landing pages or an ecommerce site, then choose one of our higher packages. On Advanced and above, you can nominate specific pages for us to focus on, these will be tested and reported on to ensure the highest possible performance.
Quality and assurance testing - We provide before and after QA testing to ensure that your site continues to function correctly after the optimisations are applied.
Reporting - We will provide you with an easy to understand report that shows you the before and after results.
Documentation - We will provide further documentation that explains how to maintain your site ongoing and also if there are further optimisation recommendations.
CDN - A CDN will improve the performance of your website and requires us to have access to your DNS hosting. Note that our performance guarantee is not offered unless we can implement our preferred CDN.
WooCommerce Packages - Our ecommerce solutions is an add on service (additional $500) that can be applied to either our Advanced package, for a total cost of $1490, or our Enterprise package, for a total cost of $1990. This includes the optimisation of product and category page templates and additional time for QA, testing and reporting.
Limitations - Speed optimisation is the process of restructuring existing page code and scripts to load in a more efficient manner. It does not include the writing of new code. Where significant limitations are imposed by heavy themes or non-optimised plugins, Curata will provide recommendations for additional high priority remedial work.
The technical details
We call on the full range of technical strategies and optimisations and employ these on a case by case basis to achieve our benchmarks:
- Image optimisation
- Serve images in next-gen formats (WebP)
- Defer off screen Images (lazy loading of images)
- Serve scaled images
- Minify CSS and javascript
- Eliminate render-blocking resources
- Defer parsing of Javascript
- Delay Javascript
- Serve fonts locally
- Implement a CDN
Speed optimisation FAQs
What is website speed optimisation?
Speed optimisation is an improvement process that uses technical best practices and strategies to make a webpage load as fast as possible and delivery the best possible scores for Core Web Vitals. See the above section "The technical details" for a list of optimisations that we can use.
Will anything change on the front end of my website?
No, the design and features of your website will remain the same. If we discover any serious issues that require remedial development work to your template or content, we will discuss this with you. We'll never make any changes to your site without your approval.
Do I need to pay for any additional services?
No, the price of the optimisation package includes the tools that we use to implement the optimisation. Depending on performance we might suggest a CDN, which will be on a free tier.
Do I need a development or staging site?
No, given the nature of this process, we will work directly on your live site. The changes that we make are done gradually with testing done step by step throughout the process. Your site will remain live and usable by your visitors during the optimisation process.
What might affect performance over time?
Aside from internal factors, as mentioned in the Q&A above, there are external factors that might change over time. For example, from time to time, Google changes the way the Page Speed Insights "Lighthouse" and Core Web Vitals scoring system scores work. There are many factors that Google uses to assign a performance score, and the weighting of these individual components can change over time, affecting the score either negatively or positively. Choosing one of our packages that includes ongoing maintenance is a hassle free way to ensure that your site continues to perform into the future, even if things change that are outside of your control.
If you've got any other questions about how our optimisation service works, please don't hesitate to contact us for more information or to organise a quick call to discuss.
The research
You might be thinking there are some big claims being made related to site speed and rankings/Core Web Vitals. Don't take our word for it, check out these supporting references:
- "Google obsessed with speed" Using site speed in web search ranking
- "Mobile FTW" Using page speed in mobile search ranking
- "100MS in latency cost 1% of sales" Why Brands Are Fighting Over Milliseconds
- "67% of mobile users say that when they visit a mobile-friendly site, they're more likely to buy a site's product or service". What Users Want Most from Mobile Sites Today
- "Research also suggests that up to 40% of web users will abandon a site if it takes longer than 3 seconds to load." Why Site Speed & Design Can Make Or Break Your Google Ranking
- "We all know how important speed and Core Web Vitals are for ranking and UX in 2023" Core Web Vitals Ranking Factor is More than a Tie Breaker
Our optimisation capabilities...
Website Audit
Speed Optimisation
Conversion Rate Optimisation
Product Information Optimisation
Optimised Theme Rebuilds
Featured clients...
GladGirl
MOR
Petbarn
Tas Racing
