Conversion Rate Optimisation (CRO)

Small incremental improvements to your conversion rate can have a real effect on your revenue bottom line. Once you’ve got a solid website and you are receiving traffic from your marketing activities, you want to maximise the conversion of those visitors into sales.

CRO Explained

Conversion rate optimisation (CRO) is the process of analysing available data around your visitors behaviour, identifying opportunities for improvement, establishing split test scenarios, running the tests and then comparing the results. Changes that result in improved conversion are kept and the others discarded. Then process is repeated ad infinitum. Conversion rate optimisation really is a never ending process in which all serious online retailers should be engaged.

Conversion Rate Optimisation Services

Curata can assist in all steps of the CRO process and we have a number of testing and analytics tools at our disposal to implement the testing. A preliminary activity of CRO is to setup Google’s Enhanced eCommerce Analytics reporting, which gives much finer detail analysis of the transaction funnel than standard Analytics does.

Example Tactics

Here are a few simple example of areas that can be experimented with:

• Remove friction from the checkout process – one step checkout, guest checkout etc.
• Change the styles, colours and locations of call to action (CTA) elements such as “Add to Cart” and “Checkout” buttons on your product list views and product details pages.
• Automated follow up email campaigns for – cart abandonment, customer care follow up, cross-sell and up-sell opportunities.

The scope and complexity of potential opportunities is quite mind boggling, and one of the tricks of effective CRO is knowing which “low hanging fruit” to pick first. We’d love to help. Use the Quick Contact form directly below in order get in touch and discuss CRO with us.